Monday, April 23, 2018

Paint Brief: House of Theobald - Product, Range, Distribution

New brand of ‘Fine quality paint for interior homes’ House of Theobald presents a range of products, including paint, paint-brush style swatches, and a Decorator’s Manual to assist brand establishment and provide a functional aid to the interior design process regarding paint selection and product purchase thereafter. The period style identity should inspire consumer confidence in the brand via perception of heritage, while the product packaging and print collateral should enhance consumer experience and perception. As a whole, these resolutions provide a more informed and functional means of interior transformation to the consumer, in stores or at home.






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