The ‘House of Theobald’ identity captures the brand’s motive to provide interior decorators, amateur or professional, with knowledge regarding the selection of colour(s) and methodologies for transforming the spaces of period homes. It also reinforces the archaic tone of voice provided by the name ‘Theobald,’ which in itself represents the bold personage of those who use the brand’s fine quality, rich-pigmented product(s) within their interior schemes as opposed to magnolia, white, etc.
With the introduction of a secondary typeface designed by Laura Worthington - ‘Shelby,’ a monoline, semi-connected script typeface based on hand lettering - the branding is instilled with a greater sense of personality and character, apt in representing how personal an endeavour in interior decoration is in being a reflection of those who live within a home.
This typeface is used for the preposition word ‘of’ between the two primary words of the brand name, emphasising these and their context. Additionally, the ‘Shelby’ typeface introduces a supplementary line of copy, reading ‘fine quality paint for period homes’ to affirm brand positioning as a premium provider of paint specifically for period properties.
The word mark can be adapted and presented in 3 ways, on two lines, a single line, and alternatively abbrehviated to just the initials of the brand dependant on which point of delivery it may feature on. Notably, on two lines, there is greater balance and clarity of the word mark.
The identity works across a range of colours, which is of the upmost importance taking into consideration brand context as a provider of a range of paint colours for use within period homes.
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