Client / Background
Louise Jessup is a fashion design student in her final year at Kingston University, London. Her practice is heavily influenced by the photography of Sarah Moon, and her muse is a 70s Biba girl who dreams of going to a 20s surrealist party. Louise’s graduate collection, entitled ‘Rose Tinted Gaze’ is inspired by the draping of a source piece which has been translated into ready-to-wear tops and dresses, etc.
Job Description
Develop and design the visual identity/branding for Louise Jessup as a graduate fashion designer as well as a look-book for her ‘Rose Tinted Gaze’ graduate collection. This should draw inspiration from the collection and its context as well as Jessup’s practice/style on the whole. Resolutions should be relevant to Louise Jessup’s practice, her collection, and standing as a fashion designer.
Target Audience
The target market of Louise Jessup and her ready-to-wear graduate fashion collection are young women aged 18-30, similar to the following of French fashion houses Chloe and Celine.
Deliverables
The visual identity/branding for graduate fashion designer Louise Jessup, including:
- A word-mark/logo.
- A Look-Book for her graduate collection.
- Business cards.
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