Paint Brief: Decorator's Manual Proposal

Format, Shape & Size

The ‘House of Theobald’ Decorator’s Manual will be a square, hard-back, perfect bound publication (250mm x 250 mm flat, 250 x 500 mm open).

The square formatting of the publication is less common in regard to other such books, though feels altogether more substantial than a standard A or B size format, suitable for a substantial manual such as this one. 

A hard-back will supply the book with a more durable, protective cover that will ensure the longevity of the book as a manual which may be used semi-frequently, even if only for reference. The cover will wrap around the perfect bound text block, which will be made up of 32 double-sided (print to both sides) custom 250mm x 250 mm square sheets - making a 64 page publication.

Layout 

The book will use the following margins:

Top: 31.75

Bottom: 19.05

Inside: 64mm

Outside:50mm

As a square publication, this will allow for adequate space to surround centred passages of typographic content and images throughout the manual, relevant in regard to the content and its concern with space, light and style. 

Pages will range from typographic copy alone, to singular images, to typographic and illustrative visuals (paint Brushes) used in the forming of cohesion with the brand’s swatches/

paint colours.

Typography

Typography throughout the manual will use both the brands’ primary typeface, Tribute OT Roman, and secondary typeface, Shelby.This will ensure cohesion and consistency across all brand outputs and printed collateral.These typefaces captures the brand’s motive to provide interior decorators with knowledge regarding the selection of colour and methodologies for transforming the spaces of period homes. They also reinforces the archaic tone of voice provided by the name ‘Theobald,’ which in itself represents the bold personage of those who use the brand’s fine quality, rich-pigmented product. In addition to this, they instil a greater sense of personality and character, apt in representing how personal an endeavour in interior decoration is in being a reflection of those who live within a home. 

Finishing/Stock

The hard-back cover of the ‘House of Theobald’ Decorator’s Manual will be covered in a wipe-able plastic coating. As a book which may be out around paint, brushes and tins, this will protect the book from any potential damage and or marking from paint.

The cover will use a bold colour, informed by a photograph featured on the front, representative of the brand’s ‘bold’ context. Inner covers will conversely be a more muted tone for balance/a harmonious cover scheme that doesn’t take away from the content with the Decorator’s manual.

The text/block content of the publication will be printed on 160gsm, matt stock for accurate colour and finish representation of featured colours and photographic content.