Paint Brief: House of Theobald Paint Can Labelling

The ‘House of Theobald’ paint tin utilises the established visual language from the brand identity, swatches and Decorator’s Manual to demonstrate what the brand’s product would look like in stores. The consistent paint-brush motif of the brand is the focus of these tins, which in comparison to many other tin designs from leading brands, is very clean, simple and clear in identification of the colour within the tin.Darker paint colours appear on off-white labelled tins, while lighter, brighter paint colours feature on off-black tins. These too feature the consistent typeface pairing of ‘Tribute OT Roman’ and ‘Shelby’ to maintain brand cohesion.These labels are printed as large stickers, easily applied to tins and also featuring a matt finish, reinforcing the matt quality of ‘House of Theobald’ coloured emulsion ‘for walls and ceilings.’