Format, Shape & Size
The publication will be B5 (260x180mm flat, 260x360mm open). Perfect bound, this formatting will allow for the interviews to be collated and presented together, providing a clearer picture/overview of the shared opinions, thoughts and viewpoints from the interviewees regarding the print industry - Additionally enabling the use of a range of G . F Smith papers with different Foilco foils whole showing Pressision’s skill and the potentials of creative print.
Slightly smaller than A4, this size feels like a less standardised size (in comparison to A sizes) and more like a bespoke book. It allows for the inner-pages to be printed on A4, which is also therefore cost-effective when working with a
limited budget.
‘Printerview’ is 44 pages long in total, inclusive of the cover.
Layout
The ‘Printerview’ publication will use a standard editorial-style 2 column per-page layout within 1 inch margins for the top, botton and inside edges, and 0.75 inch margin for the outside margin.
The content of publication, the interviews with G . F Smith, Pressision, & Foilco, are to be divided into separate questions and answers. Each question will have its own full page, acting as a starting point for the responses to said questions, of which there are 8:
What sets your company apart from other providers of the same products/services?
What does a typical day for you entail? How many projects do you typically work on?
What is your favourite part of your job?
You deal with a range of clients, from designers and agencies, to students. Is there a different approach to these clients?
What are your thoughts on the expression ‘Print is Dead?’
I often see the names G . F Smith, Pressision and Foilco featured together. Do you find establishing relationships such as these important?
What are your thoughts on creative talent in the North? Do you have to move to London to make it as a designer?
What is next for the company? For creative print?
Typography
The publication will feature two typefaces throughout - Century for body type and Alternate Gothic No.03 for small/sub headings.
Designed by Morris Fuller Benton, Alternate Gothic supplies the publication design with typographic variation. In contrast to body type Century, this typeface is sans-serif, bold, and features a consistent stroke weight. It aids the ordering of typographic information and how it is perceived by the reader while supplying visual contrast.
The publication uses two primary type-sizes, 12 pt. and 24 pt., utilising the advice of Massimo Vignelli and his modernist principle to feature only two point-sizes of type on a page, most notably one large point size followed by half of the original point size for ordering information and establishing a clear visual hierarchy. The pt. size of 12 is also the most commonly used for purposes of commercial print matter.
An exception to these type sizes, the cover and question pages feature typographic information at a pt. size of 50, disrupting the standard layout of the interviewee responses through emphasis of the question. Additionally, each question features the same quote mark glyph exchange as that of the ‘Printerview’ title/word-mark for consistency and reinforcement of the publication’s own identity.
Also following the principles of Vignelli,type throughout the publication is aligned flush-left,ensuring maximum readability is experienced by the reader as the gaze has one starting point and clear, distinct line-ends due to the un-justified rag line.
Finishing/Print Technology
In producing a creative publication which showcases a range of products/skills from its contributors, as well as the potentials and possibilities of creative print, the book will feature a number of finishes and print technologies - mainly through the question pages.
Each dividing question page is to feature one of the 8 questions on a different G . F Smith paper, foiled in a different shade/grade of Foilco foil and/or alternatively use white/fluorescent ink available from Pressision.
The cover will feature the publication title holographic-foiled onto a G . F Smith stock.
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