In beginning to establish an identity for Louise Jessup that captured the spirit of her ‘70’s Biba girl dreaming of going to a 20’s surrealist party,’ I explored a range of typefaces in use/inspired by the 1920s. This was a transitional period from Art Nouveau to Art Deco, and therefore I identified a wide selection of type styles for Louise to provide feedback on.
Upon seeing the exploration of type, Lousie decided she would prefer a more personal, hand-drawn identity out of fear these type styles may all appear too dated.
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