In first establishing a typeface for Olivia’s identity, I considered her request for a modern, simple aesthetic that was also strong and clean, but not sharp.
I explored a range of upper-case, sans-serif typefaces, specifically those with subtly softer edges and strokes, based on geometric form for a clean aesthetic.
From the typefaces explored, Olivia favoured Omnes Regular.
Designed by Joshua Darden of Darden Studio, a Brooklyn (NY) based type studio, the typeface is rounded, though is ‘neither overly mannered nor excessively literal in its approach.’ Out of the 6 typefaces identified, Omnes has a slightly heavier, bolder weight of line.
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