The signature-style word-mark created for Louise Jessup, similarly to the garments of her ‘Rose Tinted Gaze’ graduate collection test pieces, is light and free-flowing.
The fluidity of the word mark subtly hints and Louise’s garments and style as a fashion designer. The hand-written quality of the type gives the impression of authenticity, which is important to her as a designer about to enter the industry. This also ensures her identity will stand out, as it is bespoke and personal to her.
Placed behind the word mark is an image of Louise’s sketches for her graduate collection. These support and enhance the handwritten quality of her signature, and represent first and foremost her practice as a fashion designer. This illustrative style is something Louise is very much fond of.
No comments:
Post a Comment