Sunday, May 6, 2018

Olivia Valentine: Research - Work

Olivia’s most recent projects have focused on bringing her two creative passions together:creative info-graphic design and book design, alongside poster design also. 
The work Olivia produces has a very modern, clean aesthetic, though she does not shy away from bold use of colour or more expressive methods of communication where appropriate. Though she utilises print, her style appears distinctly 
digital. Olivia is also most passionate about the city of Leeds.

Mapping our Emotions: Leeds Locations



Olivia started this project started by looking at the idea of mapping something that was not physical: our emotions, thoughts or experiences. 

The final books are compromised of 3 sections, ‘Their Emotions’ which focuses on an overall view of the place, ‘Our Emotions’ which looks at a group of peoples’ individual views on said place, and ‘Your Emotions,’ an interactive element that allowed the user to put their own feelings into the book using sliders.  The 3 books focus on 3 different locations in Leeds. 




A project centred around Elland Road Football Stadium in Leeds, looking at the journey of one man from boyhood to adulthood to fatherhood, and how the club affected him at different stages of his life. 

Taking a mainly light hearted approach, the book uses creative info-graphics to show significant events, such as getting to the club or getting home, the chants and the songs, and the all the food.

A New Approach for a New Audience


Hyde Park Picture House is an old gas-lit cinema in Headingly, Leeds that primarily caters to students and young couples. 

The picture house wanted to target families as a place for them to visit. Olivia designed a set of posters to fit with their existing branding, incorporating light humour by turning everyday family scenarios into advertising that families can 
relate to. 

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