Monday, May 7, 2018

Dan-Air Diaries: Evaluation & Photographs


‘The Dan-Air Diaries: Secrets from behind the Galley Curtain’ documents the memories and experiences of former airline stewardess Julia Burton, who worked for the airline from 1984—1992, giving insight into the lives of the airline’s very own ‘trolley dollies’ and it’s operations. From flight-pay to partying, the book is an honest and sincere retrospective view of life working for what was once Britain’s largest independent airline.

The name of the book establishes the content and context of the book, alluding to the revelations made by Julia Burton regarding life as a stewardess for Dan-Air, far removed from the job role as it is today. 

The visual language of the book - from the consistent blue, red and white colour scheme and cover design, to use of typeface Clarendon -  is directly informed by the identity and printed collateral of Dan-Air, such as staff newsletter ‘Flightline’ and in-flight magazine ‘In Flight,’ as well as the context of the airline as a UK founded and based operation. The book uses this visual language to present a diary-style aesthetic through dated/titled ‘entries’ and the feature of 
candid photographs.

Even the smallest details of the publication, such as the dividing double-line on the cover and small plane glyph featured between the book name and page numbers in the running footer, have been implemented considering all that ‘is’ Dan-Air - the latter in particular inspired by the airline’s word mark hyphen (also a plane glyph). 

The project has been guided by author of the book, Julia Burton, who happens to be my Mum. The overtly personal nature of the project, for both her and myself, provide me with a stand-out piece for my portfolio which is specific to me

as an individual, and designer.

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