The visual identity for Leeds based graphic designer Olivia Valentine is a clean, modern and simple resolution which represents her both as an individual and as a designer.
The logo bears Olivia’s full name, set in sans-serif, subtly rounded type face Omnes, in all-caps for a strong, modern and clean aesthetic that doesn’t feel sharp or aggressive.
Set flush-left on two lines (first name with surname underneath), the initials of her name align themselves to suggest a visual akin to a location pin-drop, as found on location/mapping services. This is representative of Olivia’s ideology that the design process is a journey, that both she and her clients go on, with a starting point and ending point. Another interpretation is that this symbol subtly hints at the passion Olivia has for the city of Leeds, as a location.
With the added copy ‘design starts here,’ notably in the context of her business cards, the location pin symbolises to clients that the first meeting between them is the start of (potential) collaboration/the provision of design services, which start with her as a designer.
The addition of the colour yellow used to enhance and further suggest the location-pin through a shape which sits within the ‘V’ of her surname and surrounds the ‘O’ of her first name represents the bold use of colour in Olivia’s work, as well as her happy, positive demeanour.
As a whole, the identity captures Olivia’s personality, distinct style as a designer and professional methodology through a bold, modern and effectively simple resolution that appears both strong and clean, similarly to the work of her practice
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