Thursday, May 10, 2018

Louise Jessup: Look Book

The ‘Rose Tinted Gaze’ look book for Louise Jessup is a simple 4 page showcase of the images from her collection photoshoot.

Louise’s logo sits at the bottom of the image, intersecting the image. This represents both the fluidity of the word mark, as well as Louise’s garments. 

The collection name, ‘Rose Tinted Gaze’ sits below the image and Louise’s word mark, with increased tracking -representational of an expanse of consciousness/dream like state as captured in the images. This is set in typeface Times New Roman, consistent with the use of this on her business cards.

The inner-covers are solid colour (Pantone 493 C), creating cohesion throughout the short look book.


The look book, simply saddle stitched due to the short amount of content, has been printed on 300gsm gloss card-stock. The gloss finish of the look book hints at the glamour of Louise’s collection and her inspiration taken from dreams of the opulent 1920s.s




No comments:

Post a Comment