The business cards produced for Louise Jessup feature her illustrative, authentic, and fluid identity on the front, immediately affirming her practice as a fashion designer to those whom she provides them too.
On the back are Louise’s details, set in all-caps Times New Roman at Louise’s request to form cohesion with her portfolio boards. This side of the card featured a rose-pink background, in support and representation of her ‘Rose Tinted Gaze’ graduate collection, and forming cohesion with the tones featured in her sketches on the front of the card.
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