Sunday, May 6, 2018

Olivia Valentine: Brief

Client / Background

Olivia Valentine is a graphic designer and creative based in Leeds. While there is no particular specialism to her practice in regard to output, Olivia applies a bold, modern style to her work, which includes info-graphic design, event branding and collateral, as well as posters, books, flyers and invites. Olivia believes the design process is a journey, on which she and the people she works with are on together.

She has produced work for the likes of North Lincolnshire Council, Leeds City Council, The National Children’s Literacy Trust, and NewLife Church. 


Job Description

About to graduate The University of Leeds’ Graphic & Communication Design (BA Hons) programme, Olivia now requires a visual identity and business cards in preparation for her entry into industry. The identity must be modern and simple, but feature bold use of colour. It is important to her that it is ‘Strong & clean, but not sharp.’
Target Audience 
Olivia’s target client-base are those in the education, financial and public sectors. This may apply to larger corporate agencies, or smaller, more independent firms. She works closely with these clients to ensure any and all outcomes reflect their morals and values (those which she aligns herself with also).

Deliverables

A visual identity and business cards for Graphic Designer Olivia Valentine.

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