Following the initial symbol sketches for Olivia’s accompanying symbol, I re-created some of the symbols, those with greater potential, within Adobe Illustrator to achieve vector graphics with clean lines and greater form. This provided me with a clearer view of which symbols/concepts were potentially successful following digital production, and those which were not.
Upon sharing the digital symbol development with Olivia, she identified the following two symbols/concepts as those she liked best and thought represented an aspect of her practice/personality:
A tick (V) within a circle (O), representing Olivia’s ability to get the job done as a highly motivated individual.
A location pin suggested by an O above a V, representative of both Olivia’s passion for Leeds, as well as the design ‘journey’ she takes on the design process with
her clients.
Olivia noted that while she felt the tick symbol looked more like a logo at this stage, she preferred the location/pin drop concept and what it represented to and about her.
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