In addition to a word mark, Olivia also requested a symbol to accompany her name. I sketched a range of potential symbols, using
Olivia’s initials, OV.
Some of the sketches were simple monograms combining the two letters, while others were more abstract, using shape, negative space and repetition of letters.
From these sketches, I was able to begin thinking of how these symbols may represent
Olivia and her practice. Ideas included:
A tick (V) within a circle (O), representing Olivia’s ability to get the job done as a highly motivated individual.
A abstract, pie-chart inspired symbol representing Olivia’s passion for info-graphic design and her work with those in the financial sector.
An O suggested via a ring of Vs, creating a sun-burst style symbol representing Olivia’s positive, happy demeanour.
An extra bold, rounded V suggestive of instead a love-heart, taking inspiration from Olivia’s surname, Valentine.
A location pin suggested by an O above a V, representative of both Olivia’s passion for Leeds, as well as the design ‘journey’ she takes on the design process with her clients.
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