OUGD505 - Leeds Public Places - Victoria Print Compositional Exploration

Below are three potential traditional print designs which celebrate Leeds textile heritage through the John Lewis diagrid facade, the twisted aluminium fins of the car park, and the herringbone floor - all of which reference weaving and fabric, instilled with the context of Leeds' textile heritage.

The first simply features the three elements with the name and date of opening, however feel this looks too separate, with the visuals not working together. Additionally, it makes no mention of the shopping centre's endeavour to celebrate the city's past textile-roots.

For the above composition, I engaged with a more interconnected approach, overlapping visual elements in a collage style aesthetic. I also added a clear sentence affirming the shooting centre's architectural celebration of Leeds' textile heritage. This appears to work more effectively in creating a unified, balanced visual.

Further developing the previous design, here I provided more context to the design through a heavy border inside which are the names of the surrounding streets of Victoria Gate, however, I believe this over complicates the design and appears to make focal visuals of the print lack space to breathe.

Critique confirmed this and as a result I will be printing the middle composition.