OUGD503 - Responsive - YCN: Greenall's Gin - Recipe Cards

A key part of the Great British Street party is the unity of community that it inspires - most typically manifested through the making of produce to serve and share at the event. 

The Greenall’s recipe cards feature the brand’s key colour scheme and visual details shown on the limited edition packaging to maintain campaign cohesion. The featuring of Alice’s botanical illustrations provide relevant visual representation for the recipe cards as of their context in regard to showing the ingredient of gin. It serves as a motif for further ingredients and inspires the natural methodology of baking by hand as opposed to shop bought produce.

Also featured on three of the cards are Alice’s cocktail illustrations featuring a free flow of watercolour, demonstrating the fresh vibrant flavours found in Greenall’s cocktails.

Alice’s Street Party Scene illustration here shows an ideal vision of what the recipes can be a part of if made.

The recipes included in the Greenall’s Street Party Pack have been chosen as quintessentially British with a Greenall’s twist.

The set of 6 includes 3 easy-bakes: 

Gin and Lemon Drizzle Cake

Although the exact origins of the Lemon Drizzle are unknown, the cake is said to be derived from the pound cake, which was first baked in England around 1700. A pound of each ingredient was used to make a simple, heavy cake to feed large groups of people - perfect for street street parties.

Gin and Tonic Cheesecake

While many cakes have a long history dating back to ancient Greece and Rome, where flat heavy 'cakes' were sacrificed to gods, the earliest documentation of a cheesecake most similar to that we know today is found in 'Forme of Cury' - an English cookbook from 1390. On this basis chef Heston Blumenthal has argued that cheesecake is an English invention.

Gin and Lime Jelly

Gelatin desserts, referred to as jelly in Britain, are desserts made with sweetened and flavored gelatin. This kind of dessert is first recorded by Hannah Glasse in her 18th century book The Art of Cookery, of which was a best seller for a century after its first publication. The book is considered as by far the most popular cookbook in eighteenth-century Britain.

And 3 Greenall’s original cocktails:

The classic G&T, a Mojito and a Basil Smash.

The notion of baking with Greenall’s gin presented in the recipe cards is sure to capture the mind’s of British millennials looking for new ways to make memories - with Greenall’s at the heart of their endeavours (as desired by the brand). Each recipe featured on the cards has firm British origins, reinforcing the quintessentially British heritage of Greenall's.

Printed on 300gsm bright white satin stock for a sleek, contemporary finish that is wipeable - providing functional cards less prone to damage when surrounded by ingredients.