OUGD503 - Responsive - YCN: Greenall's Gin - Greenall's Street Party Collection

The Street Party pack brings together a range of items with Greenall’s at their very heart. From the Original London Dry Gin itself - to the personalised bunting and recipe cards, this campaign embodies and signifies what it means to be truly unapologetically British. Each item is instilled with the heritage of the Brand, as well as the British customs it has seen and been a part of creating.

Greenall’s green interpretation of the Union Jack  flag is the creative epitome of their Britishness, providing instant recognition to consumers as a part of the brand’s core identity. Iterations of this have been created and featured on the Limited Edition packaging and bunting to bring vibrancy to the campaign.

The Greenall’s crest, being the embodiment of their brand heritage, authenticity and over 250 years of stories as Britain’s oldest gin distillery, is featured on all campaign items/products. This provides reassurance to consumers of the Brand’s smooth taste credentials and superior quality.

Greenall’s dark green is their key brand colour alongside lighter green Pantone which brings to life the vibrancy of the social occasions that Greenall’s is at the heart of, with white as a secondary colour - The Street Party campaign creatively makes use of each of these colours to create a new, exciting and vibrant campaign that is still recognisable as authentic Greenall’s.

As a mandatory requirement of the brief, the Greenall’s Original London Dry Gin logo features on all campaign items. This additionally ensures each and every product is recognised as being part of the Greenall’s brand, which is important considering the introduction of new designs.

Founded in 1761 by Thomas Dakin, Greenall’s gin has been at the forefront of British gin for gin lovers through the centuries.158 years later, 1919 saw the Nation come together in celebration of the signing of the Treaty of Versailles. It was here that the Street Party became a tradition that would become a staple of British culture. 

With this campaign, Greenall’s invites the Great British public to share in their celebration of British heritage, pride and their 100% ownable Original London Dry Gin by throwing their own Greenall’s Street Party. Each and every item within the campaign has been created with complete consideration of not only the brand’s history and heritage, but also its ambitions and motives for the future and target. 

The campaign provides millennials with a new means of celebration and social occasion through contemporary, vibrant and bold designs that also capture the essence of the Greenall’s brand - which is to provide products that can be at the heart of good times and social, responsible drinking occasions.