OUGD503 - Responsive - YCN: Greenall's Gin - Production - Limited Edition Bottle Box

In celebration of Greenall’s coming together with the street party to communicate an authentic ideal of British heritage, the Limited Edition packaging brings together the familiarity of the Greenall’s visual language through colour and identity with Alice’s street party scene illustration to enhance the individuality of the packaging and communicate a new limited-time concept for the Nation to get 

involved in.

The packing uses Greenall’s dark green and lighter green Pantone colour to ensure familiarity of the brand is not jeopardised. This, in addition to Alice’s minimalistic line drawing creates a light, contemporary design perfect for the summer - when street parties are primarily held.

The new box design uses both Greenall’s typeface Futura and a script typeface to maintain visual cohesion with the brand’s existing identity. It also features an iteration of Greenall’s green

interpretation of the Union Jack - the creative epitome of the brand’s Britishness - and Alice’s

botanical illustrations for additional context.

Further features of the packaging include light green foiling, used on both Greenall’s crest and the ‘Limited Edition’ detailing to ensure the brand‘s heritage, authenticity and superior quality is clearly communicated to consumers.

The box has been printed on 300gsm bright white satin stock for a strong form and sleek finish that appears vibrant and contemporary - in keeping with the Greenall’s brand ambitions to appeal to target millennials.