Monday, March 13, 2017

OUGD503 - Responsive - YCN: Greenall's Gin - Alice's Illustrations

The following illustrations have been created by my collaborative partner Alice. Street parties are a great part of British culture and provide opportunity for communities to come together to celebrate national occasions.

As Street Parties are our chosen theme, we want to create an atmosphere of joy and celebration through communities. Alice's illustration features characters young and old to show the unity street parties bring. It consists of a limited colour scheme, emphasising the detail of the line work, and gives a nod to our personalised Greenall’s bunting which draws the composition together. The combination of line illustration, characters and colours bears an appropriate blend of traditional Greenall’s with a contemporary edge that has the potential to successfully capture millennials and beyond.


In addition to the main Street Party scene illustration, Alice produced botanical drawings following research into Gin and it’s ingredients - such as juniper berries. These hand rendered botanical features embrace the purity of the gin as well as accentuating the nature of street parties and the delicate craft of distilling. The traditional style of illustration aptly connotes the ‘Quintessentially British’ visual language of Greenall’s as a brand. 



Continuing in the same illustrative style of line work and limited colour, Alice also created Cocktail illustrations featuring a free flow of watercolour, demonstrating the fresh fruity tastes found in Greenall’s cocktails, alongside fine black outlining.

These illustrations also pick up on trends within the realm of cocktails and quintessentially British custom by featuring drinks within jam-jar glasses. 



With these illustrations I can begin to design the elements to be featured in the Greenall's Street Party Pack.

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