Saturday, March 4, 2017

OUGD503 - Responsive - Penguin Student Design Awards 2017 - Development

The first steps taken in development of concept 02 were pencil rubbings taken of the bark texture of a number of trees. 






While these rubbings appeared effecive as orignal prints, once scanned-in left much to be desired in terms of aesthetic quality and clear communication of image content.


Instead, I chose to manipulate photographs taken of said trees, opting for high-impact black and white texturally heavy resolutions. The high contrast between black and white tones aptly represents the racial themes within the book, as well as themes of good vs. bad, right vs. wrong as featured within Harper Lee’s novel. 







This contrast would undoubtedly attract the gaze of consumers as a result of the tonal energry created through the juxtaposition of tones and the human eyes’ inability to view both of these simultaneously. Additionally, the photographic quality of the image may create appeal to keen photographer and judge Chris Packham.

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