Friday, March 3, 2017

OUGD503 - Responsive - Penguin Student Design Awards 2017 - Judges Research

Suzanne Dean – Art Director, Vintage

Suzanne graduated from Kingston University, where she studied Graphic Design. Her first job was at The Greenhouse, designing food packaging and brochures. A year later she was asked if she might be interested in publishing. She joined Penguin Books as a Senior Designer, working for Hamish Hamilton. Three years later she joined Macmillan, to work on the Picador list. Five years later she joined Random House as Art Director for Vintage Books.


Richard Ogle – Art Director, Transworld

Richard graduated from the University of Central Lancashire with a Graphic Design degree and the intention of working in corporate graphics and packaging but was fortuitously drawn into publishing through design agency The Senate. He became Art Director at Transworld in 2015. He was previously Art Director at Cornerstone for thirteen years. He has also worked at Pan Macmillan as Associate Art Director, and Headline Books as a Senior Designer.


Jason Smith – Art Director, Cornerstone

After graduating from the University of Derby with a BA Honours in Graphic Design, Jason moved to London to further his education at Central Saint Martins. He began his career working for a company which specialized in packaging for CDs and DVDs, combining his passion for music and film with design. The move into publishing was a natural progression and he secured a job at Random House as designer, quickly followed by a more senior role. He has recently been made Art Director of Cornerstone.


Sarah Hyndman

Sarah Hyndman is a graphic designer, author and public speaker, known for her interest in the psychology of type, and who aims to change the way we think and talk about typography. She has given talks about typography at TEDx, TYPO, SxSW and a range of other conferences.Her recent book, Why Fonts Matter, opens up the science and the art behind how fonts influence us and explains why certain fonts or styles evoke particular experiences and associations.Sarah runs an experiential type studio, Type Tasting, delivering unique and innovative talks, workshops and events designed to educate and entertain.
Chris Packham

Extraordinarily creative and prolific, Chris Packham has gained recognition as a naturalist, television presenter, writer, photographer, conservationist, campaigner and filmmaker.  He is best known for the BAFTA-winning The Really Wild Show and fronting BBC’s Springwatch and Autumnwatch.Chris is passionate about design, film and photography.  With many books published, his first photography book, 100 Things That Caught My Eye, (2014) depicted an eclectic collection of his photographs accompanied by his thoughts and insights as he captured each shot.  


By undertaking research into the judges of the Penguin Random House Student Design Awards for the Adult Fiction Cover, I have been able to identify the following information potentially assisting my own design direction:

•Vintage-style aesthetics may have potential to be favoured.

•Consideration of typographic representation, association and psychological connotation is imporant.

•Resolutions featuring photographic visual information may have potential to be favoured. 

•Graphic design knowledge is of an abundance in regard to the judges, with 4/5 having degrees in and/or a profession within graphic design.

•Use of space and layout will be subject to scrutiny (amongst other design principles).

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