OUGD503 - Responsive - YCN: Greenall's Gin - Production - Bunting

If there is one thing that truly makes a street party - its bunting. Even before the first recorded street party in 1919, Britain had a long held history of residents dressing streets for national occasions, using flags, garlanded material, and later bunting - the staple decoration of street parties made of strings of triangular pennants.With this Greenall’s personalised bunting, the truly authentic contexts of both Greenall’s and the British Street party are clearly celebrated.

Initial bunting designs explore a series of iterations of Greenall’s key brand visual: the green interpretation of the Union Jack, providing consumers with visual familiarity through colour and concept.

When taken to critique, all those involved noted that they felt the lighter bunting design with white ground beneath the green union jack was the most favourable design - light and bright for the summer   street party season. Feature of the brand’s logo and crest ensures parties making use of the street decoration are is instilled by the heritage and history of Greenall’s.

In addition to the original bunting design is an additional design, this being a triangular crop of Alice's street party illustration - this being the staple visual of the campaign and representation of campaign intentions. The Street Party scene illustration is the visual embodiment of this Greenall's initiative, and through its feature brings cohesion across other campaign products via consistency of visual presentation.