All items featured within the Greenall’s Street Party campaign would be available to buy as a pack - to allow for the brand to be at the heart of the celebrations it inspires - though the Greenall’s Original London Dry Gin in Limited Edition packaging is the lead campaign product and would therefore be sold separately for the duration of the campaign.
The box features Alice’s street party-scene illustration across each side as the staple visual of the campaign, while the top simply bears the Greenall’s crest and single juniper berry botanical illustration to encapsulate the identity of the campaign. Inside is a bright tone of green in contrast to the limited colour exterior.
A band bearing the Greenall’s Original London Dry Gin logo surrounds the box and sits beneath the Greenall’s crest - providing the pack with brand familiarity due to its part as the core Greenall’s identity while ensuring the heritage of the brand is clear. In contrast to the box design itself, the band also supplies a strip of surrounding Greenall’s colours that contrast the contemporary monochrome illustrations that feature on each side of the box.
Additional Party Pack Pieces
In addition to the other pieces that are a part of the Greenall’s Street Party pack, further items could be introduced such as paper plates, cups and napkins bearing the brand’s core visual aids depending on success and/or demand of the campaign following introduction to market.
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