OUGD503 - Responsive - Techniques for Successfully Responding to Commercial Briefs (Penguin Books).

Research

Research alternative works from the same author to find consistencies in writing technique and style.
Research processes specific to story locations to inform production.
Research settings and locations featured in the book.
Research the themes that are apparent in the book.
Research current trends in cover design.
Research the author.
Research the genre.
Research the Book.

Explore

Other variations of the book such as films, audio books (tone of voice) etc.
Year of Publishing (design movements/trends).
Free associations / semantics / semiotics etc.
Innovative works published by penguin.
Author Intensions - themes/influences.
Previous winners / shortlisted entries.
The context that informs the book.
Previously designed art works.
Unique approaches to design.
Ambiguous visual responses.
Advertising collateral.
Reviews / critiques.
Obvious responses.
The Book (read it).
Character analysis.
Book Summaries.
Mind map.

Analyse

Own visual style in relation to book context/content.
Field of the product.
Target audience.
Visual culture.

Judges

Research Judges and their own practice/style, professional background and interests.
Previous competitions on judging panel.
Social media - instagram (visual).
Who/what they follow.
Personality.

Identify

Covered in Design Press
Blogged featured work.
Awarded works.