Although the publication will feature the store names, addresses and telephone numbers - naturally within a directory - I desire for the book to provide the target with extended usage and experience through tear-out cards that repeat the directory details from the pages themselves at the back, supplying a more convenient point of delivery of information once they book has been viewed. This addition would mean a greater level of interactivity could be achieved. Furthermore, it would challenge the normal circumstance of books becoming redundant once they have been read - put aside or on a shelf where it would stay indefinitely.
These cards will feature at the back of the book on a perforated grid that allows cards to be torn out without affecting each and every page of the publication as would be the case otherwise. This will create a structured, clean and functional aesthetic/feature to the publication maintaining the high-end design formatting.
The cards bring together all location information in one section of the book, supplying the target with enhanced usage, reader experience and functionality. The cards, which I anticipate will be spread over two double-sided pages, will feature the store name/brand word mark on the front and the location information on the back. They will follow on from a glossary page of all the stores featured in the publication for point of reference.
Below the glossary page and additional information cards are featured:
It is my ambition to gold foil each of the store/brand word marks in order to visually establish, represent and enhance their luxury connotations and therefore the publication context and content while generating further target appeal.
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