In order for the photographic content of the Bond Street Brand Directory publication to be optimised for print, I first converted all images to a CMYK colour mode appropriate to the digital and offset printing process.
Following this I ensured that each imaged featured within the publication was at an absolute resolution of 300ppi to guarantee the highest quality print quality is achieved when it goes to print - important in maintaining the luxury, high end finish to the book that will be revered by the high-class target.
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