OUGD504 - Design for Print - Format, Shape & Size

In creating a publication with appeal to the high-class Bond Street clientele and this target's perpetual endeavour to own the most exclusive of products, the book needs to be unique, grand and ostentatious - meaning any standardised formats will simply not do.

In contemplation of the Bond Street Brand Directory publication's content and context, consideration on how the format, shape and size of the book could be used as means of representation of the street itself is undertaken. With perhaps the highest density of haute couture stores anywhere in the world, Bond Street is around 0.5 miles (0.8 km) long with many of the shop frontages less than 20 feet (6 m) wide. 

This leads me to the consideration of a long, thin landscape-orientated publication in representation of the scale of the street and stores that call it home.

In attempt to determine and realise a precise size/scale and desired format for the publication, I used the standard large paper size A3 - a paper size familiar to all printers and suitable for standard requests before speciality print services are required - and supplied an image to the page. I made the image as large as I deemed possible for there to be enough space left for typographic information, margins to be set and binding method (stab-stitch) leaving me with the following scale.

I believe a publication size of 18cm x 42 cm provides the book with a unique, grand and ostentatious format that will be appealing to the target and their desire to own individual, bespoke products of luxury and grandeur. This format also appropriately represents the books content and context by using the street itself as inspiration for the considered format. When open, the publication will measure an impressive 18cm x 84cm - almost a meter long - ensuring the perception of extravagance and impression of formidable luxury.