Through today's critique I aim to seek guidance regarding the selection of a paper stock to feature on the publication front and back cover to adhere to the the black buckram and increase the luxury aesthetic of the book via a selected embossed paper stock that will both reinforce the book's content and create further appeal to the high-class target.
I ordered a selection of Colorplan samples in Ebony from G. F. Smith, each with a different embossing style -
- Brocade
- Buckram
- Coltskin
- Damask
- Leather
- Linen
- Morocco
- Smooth
Each of the samples are showcased below for visual reference.
Critique
Which embossing type of G. F. Smith's Ebony Colorplan do you think has the biggest potential to both reflect the publication content and create further appeal to the high-class target?
Response
The group were unanimous in the decision that Leather embossed G. F. Smith's Ebony Colorplan would reflect the publication content and create further appeal to the high-class target as a result of many of the featured stores within the Bond Street Brand Directory being manufactures of leather goods and the expensive connotation of genuine leather as a material. This stock will be applied to both the front and back cover of the book during the hardback production phase of the design process.
No comments:
Post a Comment