Before design for the pages of the Bond Street Brand Directory can get underway, I believe it is a necessity to first establish the binding method for the publication in order to take this into consideration when forming layouts that account for the space that the binding may or may not take away.
When considering what binding method would be most suitable/appropriate to the publication, ultimately it is the contexts/content of the book and its target that need to be contemplated. The publication is a celebration of Bond Street, its history and the stores that line the acclaimed street. These stores are majoritvely haute couture stores or manufacturers of the finest quality goods, such a leather and chocolate. The target are the high-class clientele of Bond Street, whom parade the street in pursuit of products that enhance their air of exclusivity, wealth and class. This must be represented via the publication, including its binding.
In thinking about these stores, it is their craftsmanship that is revered above all else and is what makes these stores favoured by their clientele. Considering such craftsmanship, such as the hand-made chocolates of Charbonnel et Walker or a hand-sewn Hermes Birkin hand-bag, the Bond Street Brand Directory must in some way reflect these practices.
Considering the above, I believe the most appropriate binding for the publication in reflecting the content/contexts and enhancing desirability to the target is a hand-bound method - such as the Japanese Stab Stitch.
Below is a test of this binding method carried out in experimentation and practice of the process:
This binding method is strong, structures and exposed - providing a visual representation and celebration of the stores that feature within and their contribution to the respective industries they serve through craftsmanship and manufacture.
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