OUGD406 - Secret 7 - Final Critique

Before the critique, it is required to provide each resolution with a 140 (max.) character design synopsis to be included in the Secret 7 submission. As with the resolutions themselves, the design influence prose should not divulge the track artist or name, but instead should concisely describe the inspirations/ideas behind the design(s). These are to follow:

Concept One

Amalgamating a range of processes, the artwork attempts to reflect a multitude of the song's lyrics via shape, form and limited colour.

Concept Two

Multiple processes make a resolution that exploits shape to create a distinct visual representation of the phrase 'eye of the storm.'

Concept Three

A singular colour in varying opacities represents the track name via a grid of tones that evoke multiple conceptual ideas and consideration.

Concept Four

Inspired by formation of clouds before a storm providing natural colour and idyllic representation via a shaped hand-made marble print.

Top Left: Concept 1, Top Right: Concept 3, Bottom Left: Concept 4, Bottom Right: Concept 4.

Critique

Which resolution do you feel is most effective and why?

• Marble circle because of its ambiguous and intriguing qualities.
• Circle marble print fits with album cover style but is also very aesthetically pleasing.
• The circles and eye design as it is well balanced, simple and considered.
• Marble cover is most effective as the texture mirrors feeling and context of the song.
• Eye with overlapped circles is very obvious and thus it is effective. The added shapes make it overall successful.
• Really nice work of the eye illustration. Works really well inside the two circles - I like how simple the design is.
• The overlapping circles and eye because of the appearance and composition.

Which concept/resolution do you feel most clearly represents the track and why?

• Concept One. Its the most obvious but doesn't give anything away.
• Number one as you can see how the lyrics have informed design decisions.
• One due to the colours used, shapes and eye.
• Aesthetic of concept one is most appropriate to the artist and track.
• Concept four because of shape and colour and concept.
• The eye inside the two circles. Its clearly about the Chvrches track because of its style.
• Number two because of reference to lyrics in song.

Additional Comments

• Really like the simplicity of all the designs.
• Nice range of distinct concepts.

Feedback Findings

This critique has enabled me to identify that overall the most effective resolution is that of concept one. Although concept four was also regarded as one of the most effective resolutions, ultimately I have discovered that concept one is the most effective in aesthetic and track representation - according to feedback. Its is considered that the design is the most lyrically informed with the most appropriate design decisions and therefore will be the design I submit as my contribution to the Secret & competition and potential exhibition if fortunate enough to be considered.