Friday, February 5, 2016

OUGD406 - Secret 7 - Concept Manifestos

Having shortlisted 30 ideas into 4 distinct concepts, before production begins below are manifestos for each detailing the underlying idea and relation to Chvrches 'Clearest blue.'


Concept 1:

Two overlapping circles creating a centralised ellipse, in which there is a blue eye. This design will make reference to not only the track name, 'clearest blue,' but also the album name 'Every Open Eye.' Connections are established through colour, imagery and song lyrics. The eye represents the act of being able to see clearly, whilst the interconnected circles play on the lyrics 'shaped by the clearest blue' through the presence of circles - which also subtly links back to the geometric visual identity used by the band in their artwork and promotional material. Other lyrics informing the design include 'caught inside' as the eye sits within the space created by the overlapped circles, which also address the notion of 'meeting halfway.'

Concept 2:

Playing on the lyrics 'You were the perfect storm,' this concept shows a blue eye 'caught inside' a cloud shaped ellipse to communicate the expression 'eye of the storm.' The imagery of a storm is enhanced by a lightening strike coming down from the cloud. The 'open eye,' simplified shapes
and visual elements come together to provide a complete 7x7" resolution that references the 
album title, track name and lyrical connotation. 

Concept 3:

Overlapping translucent blue squares build the intensity of blue into a compositionally central square, which shows the strongest/most intense blue within the resolution reflecting the song title. The geometric nature of this potential resolution also subtly established a visual connection to
elements of the band's artwork.

Concept 4:

Blue marbling signifies the development of clouds before a storm via idyllic visual representation - referencing the song's 'you were the perfect storm' lyric.

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