Monday, February 15, 2016

OUGD406 - Secret 7 - Concept One Critique


Following PANTONE colour refinement, I require feedback on which of these four possible concept one resolutions could potentially be submitted as a final Secret 7 submission piece. 

Feedback received through the critique is as follows:

Looking at the four design variations here, which do you feel is the most effective and why?

  • The design with the plain grey background appears the most effective. The white background looks less complete and the arrow patterns seem unnecessary and busy to me.
  • The grey background works in harmony with the blue tones you have used. The arrow pattern is nice but distracting.
  • I don't think the arrows add anything to the design, so either of the plain background resolutions.
  • I think the solid light grey background design is the most effective. Its simple but strong and uncomplicated (visually).
Would there be anything further I could do to this resolution?
  • The block blue circles could benefit from a texture so they aren't so flat like the background.
  • Explore mono-printing.
Additional comments:
  • Really like the eye.
  • Represents the song well.
Feedback findings:
  •  Resolution with solid light grey background is most effective.
  • Arrow/directional pattern is too busy and distracting from the primary visual information.
  • Potential to explore mono-prinitng/further additions of texture. 

Having spent quite some time exploring concept one and reaching a point of successfully identifying a potential final resolution, I feel it is now time to investigate alternate concepts, although this critique has provided me with possibility for extension/further development.

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