Overlapping translucent blue squares that build the intensity of blue into a compositionally central square, which shows the strongest/most intense blue within the resolution reflecting the song title. The geometric nature of this potential resolution also subtly established a visual connection to
elements of the band's artwork.
As with all potential Secret 7 resolutions, concept three started with a 7x7" CMYK colour mode canvas to ensure featured colours are eligible for accurate reproduction in print and in meeting the briefs specified requirements.
For purposes of precision and accuracy required for the effectiveness of this resolution, before considering the visual information itself, I had to prepare and divide the document into a 7x7
grid. With the guides in place, I began to develop the design by creating layers of blue, the first
with a larger surface area followed by gradual reduction in squares of the grid filled until a single, centrally located square is filled alone - this being the final layer. The four layers of colour provide the piece with 5 intensities of the hue, all of which can be seen as a result of the irregular shape (connection to lyrics 'shapes by the clearest blue') and layering featured. The singular middle
square informs the concept of the resolution in that it is this square that bears the fullest, purest
blue - playing on the track title 'clearest blue.' Another interpretation being that the centre square
is 'shaped by' the clearer (translucent) tones of blue.
C: 100 M: 0 Y: 0 K: 0
As with all potential Secret 7 resolutions, concept three started with a 7x7" CMYK colour mode canvas to ensure featured colours are eligible for accurate reproduction in print and in meeting the briefs specified requirements.
For purposes of precision and accuracy required for the effectiveness of this resolution, before considering the visual information itself, I had to prepare and divide the document into a 7x7
grid. With the guides in place, I began to develop the design by creating layers of blue, the first
with a larger surface area followed by gradual reduction in squares of the grid filled until a single, centrally located square is filled alone - this being the final layer. The four layers of colour provide the piece with 5 intensities of the hue, all of which can be seen as a result of the irregular shape (connection to lyrics 'shapes by the clearest blue') and layering featured. The singular middle
square informs the concept of the resolution in that it is this square that bears the fullest, purest
blue - playing on the track title 'clearest blue.' Another interpretation being that the centre square
is 'shaped by' the clearer (translucent) tones of blue.
The design bears only one colour, excluding the white ground, in 4 distinct opacities. These distinctions in light value give the appearance of depth, whilst also maintaining consistency,
cohesion and harmony. The opacities are exhibited below:
A colour palette to be considered limited as an understatement, the featured tone of blue is PANTONE P Process Cyan U, for which values are exhibited below:
C: 100 M: 0 Y: 0 K: 0
The potential final concept three resolution is exhibited below:
Critique:
What are your immediate thoughts when looking at the resolution?
- Its quite ambiguous, nothing about the design suggests anything about the song other than the colour (blue).
- I really like the use of one colour in different translucencies, it shows the layers of the design.
- I like the simplicity of the shapes and the geometric aesthetic.
- It interesting to look at and see all the different tones of blue. I like that it isn't just a square shape as a whole.
Do you understand the concept?
- I think so, its obviously concerned with the intensities of blue and there being clearer tones - relevant to the track title.
- To me I see it that the centre square is meant to represent 'the clearest blue' because its the most concentrated colour (it is 100% blue).
- Not exactly but because I know its for 'clearest blue' I can guess the different shades are significant.
- I think it could be interpreted in a number of ways, its quite a diverse design because of how simple it is.
Additional Comments
- Design works because of simplicity.
- Design is ambiguous so is good for Secret 7.
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