OUGD505 - Product, Range & Distribution - Manifesto Supporting Concept

Throughout the research I have undertaken on the British Class System, all that contributes to it and the effects it has on society - I recognised a reoccurring phrase/metaphor used by many in their analysis of the nation's social injustices and shortcomings: 'the class ceiling.'

While there has been much discussion on 'the glass ceiling' in regard to circumstances such as the gender pay-gap, 'the class ceiling' in particular makes reference to the unacknowledged barriers to advancement supplied as a result of Britain's hierarchical class system.

The ideology of glass being something that is breakable has made me consider how this may support the manifesto, conceptually. This consideration led me to the identification of 'In case of emergency, break glass' boxes. 

In order to better reflect the content of the manifesto and the subject area, I thought to change this exclamation to 'In case of prejudice, break class' in advising that the class system and its barriers can be broken through, and that prejudice notions can be proven wrong if we are ambitious and determined in achieving our goals.

This will be the title of the manifesto.