Britain has been ruled by system of class which aims to divide and separate for as long as many can remember, inspiring prejudice and discrimination of not only the lower-classes, but of the upper-classes also through stereotype and false representations in the media. Though the system used to be simpler with only upper, middle, and lower class groups, over time it has become more complex.
Following the Great British Class Survey in 2013, a new system including 7 groups was introduced to the country, putting the nation in to 7 social classes from Elite to Precariat with many middle-classes in between. This and previous systems' aim to pigeon-hole society into different social strata brings failure in recognition of the complexity, individuality and diversity of 21st century Brits.
Client
The manifesto should be designed for British society, with British society at the forefront of its considerations. It is British society that should benefit from the distribution of its message and ideologies.
Aims & Objectives
The aim of the manifesto is to inspire social change through communication of the British Class System's negative impact on society. It should encourage society to not let any considered class act as a barrier. It should exclaim the potentials of an egalitarian, meritocratic nation in which class has no stature. In doing this Britain may start to think differently about class, with a society of people who gain status from their abilities and achievements.
Target Audience
The manifesto should reach all corners of society, through primary interaction with the piece or through secondary sources that make note of the manifesto's mission statement. Though society as a whole is to broad a target, the manifesto should appeal to those in British society (who are subjected to the system) with an interest in social politics, desire for social change and interest in British culture. It should catch the attention of politicians, educated upper-classes and leaders/teachers who have more power in bringing social change and further communicating the message to current sectors of society.
Point of Delivery
The manifesto should be produced as a physical artefact, though may use online platforms for more extensive distribution thereafter. It could feature in newspapers, advertisement spaces and/or establishments in support of the mission.
Deliverables
A written, designed and printed manifesto for the rejection of social class.
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