OUGD505 - Product, Range & Distribution - Social Mobility Posters

These social mobility posters feature the digital London-red-bus illustrations with added typographic information.

Poster 01 

Used as a visual metaphor for mobility, the bus features an advertisement banner across the side view reading 'ALL ABOARD! FREE FARE TO SOCIAL EQUALITY.' Underneath the aptly named 'Social Mobility Bus' is the tagline 'AMBITION IS THE TICKET' - this further playing on the bus metaphor.

This immediately establishes social mobility as a means of gaining greater social equality through ambition, inspiring/encouraging those from lower socio-economic backgrounds to consider their goals while providing a potential strategy to achieve them. 

Poster 02

Featuring the front view of the bus, the second poster provides more context to the current standing of the British Class system - detailing the number 07 in reference to the 07 new social classes which span from Precariat to Elite, this being the next piece of text. Underneath reads 'Social Mobility.'

All together, the bus front suggests the social mobility potentials from precariat to elite, with 7 potential classes in between. This prompts questioning and intrigue for those, including the target, who are more than likely un-aware of the abundance of new class sectors.

As with poster 01, underneath the illustration reads 'AMBITION IS THE TICKET,' maintaining consistency of the bus visual metaphor and use of the supporting quip.

The 'In Case of Prejudice, Break Class' line features in every window across both posters, reiterating the primary message of the class system issue as a whole - to break through the class ceiling - with social mobility fuelled by ambition.