OUGD505 - Product, Range & Distribution - Digital Illustrations of Social Mobility Bus

In consideration of how to visually represent social mobility in Britain, I came to the conclusion that a red London bus would serve as an appropriate visual embodiment for the following reasons:

• The 'London Bus' is synonymous with British culture due to its presence within the country's capital and is a stereotype of British transport.
• With London being the capital of the country and the largest city in the UK, it is here that features the highest concentration of socio-economic diversity. There are also more jobs here as a result, and therefore more opportunities.
• When seen outside of London, these buses are an irregularity and therefore have potential to gain attention from un-expecting citizens.
• Buses are one of the most accessible modes of transport, used by those who cannot afford a car and even those who can. 
• The bus serves as a visual metaphor for mobility/movement/transportation from one social class to another (social mobility).

Considering the above I produced the following digital illustrations using simple vector shapes and lines to create visuals to feature on campaign outputs. The simplicity of the illustrations creates an accessible aesthetic that can be clearly identified by all. The windows feature the manifesto title for contextual instillment, working effectively without the mission statement.