OUGD505 - Product, Range & Distribution - In Case of Prejudice: Break Class - A Manifesto - Final Resolution

Britain has been ruled by system of class which aims to divide and separate for as long as many can remember, inspiring prejudice and discrimination of not only the lower-classes, but of the upper-classes also through stereotype and false representations in the media. Though the system used to be simpler with only upper, middle, and lower class groups, over time it has become more complex.

Following the Great British Class Survey in 2013, a new system including 7 groups was introduced to the country, putting the nation in to 7 social classes from Elite to Precariat with many middle-classes in between. This and previous systems' aim to pigeon-hole society into different social strata brings failure in recognition of the complexity, individuality and diversity of 21st century Brits.

In Case of Prejudice, Break Class is a manifesto calling for British society to reject this hierarchical   system. Its title references the 'the class ceiling' the system inflicts on the nation, in particular the unacknowledged barriers to advancement it supplies.

Designed for British society, with British society at the forefront of its considerations, the aim of the manifesto is to inspire social change through communication of the British Class System's negative impact on society. It serves as encouragement for society to not let any considered class act as a barrier, exclaiming the potentials of an egalitarian, meritocratic nation in which class has no stature. 

The manifesto features two differentiating typefaces. The title is set in AES Ministry, a bold upper-case, distinct and highly legible typeface, making for greater appraisal from viewers of the manifesto. Additionally, this typeface's character quality instills a sense of urgency created via a taller x-height and smaller-width characters - appropriate in its deliverance of the manifesto title. For the body type, the manifesto uses Clarendon. This typeface acts as a visual representative of a mid-point between the upper and lower classes - relevant in communicating the manifesto's call for equality and balance in society without the presence of class. Additionally, the typeface's previous use in dictionaries as a display typeface further enhance suitability in its use for the manifesto in its attempt to re-define the social structure of British society to that of a meritocratic, egalitarian alternative.

The body type of the manifesto, the mission statement itself, has been set within the ground between the split title  - this framing the content whilst also giving more impact to the title's instruction to 'break class,' while reiterating the main message of the piece once read in full. Set it two columns, the manifesto adheres to Fassett's Theorem of Legible Line Length in which he details that 'line lengths that contain 45 to 65 characters (including letters, numerals, punctuation and spaces) are legible. Line lengths exceeding these limits challenge legibility.' This also further communicates balance and equality.

Featuring a red title with blue body on white ground, this colour scheme mirrors that of the Union Jack, the national flag of the United Kingdom, which immediately assists establishment of a quintessentially British aesthetic. Additionally, feature of red and blue provides a more subtle, yet deeper context to the manifesto through use of these colours by leading competitive political parties the Conservatives (blue) and Labour (red). These parties gain support from two very distinctly different social classes; The Conservative party is supported most typically by the wealthy, while the Labour party generally gains support from the lower, working classes of society. Use of these colours supplies additional social comment, and by using the two colours together, further reinforces the manifesto's call for equality among society. 

The manifesto's tone of voice is informed, progressive and assured, which should create appeal to those in British society (who are subjected to the system) with an interest in social politics, desire for social change and interest in British culture. It should catch the attention of politicians, educated upper-classes and leaders/teachers who have more power in bringing social change and further communicating the message to current sectors of society.

The manifesto, a physical artefact to be featured in newspapers, advertisement spaces and/or establishments in support of the mission, could also harness online platforms and social media for more extensive distribution thereafter.