The Social Mobility leaflet, featuring the front-view digital bus illustration on blue ground, aims to inform/educate the lower-class target of the current situation regarding the British class system and how social mobility endeavours made with ambition are the key to class boundary transgression. It details what social mobility is, what it means for them (the target) and what they can do to start their social mobility '
journey.'
The tone of voice in the leaflet is personal, direct and engaging. Through the use of pronouns such as
'I' and '
Me,' the leaflet forces the target to consider the information specifically in relation to themselves. Additionally, it attempts to address them as individuals as opposed to just members of a minority class.
No comments:
Post a Comment