Thursday, May 11, 2017

OUGD505 - Product, Range & Distribution - Critique


In today's critique I shared the 'In Case of Prejudice, Break Class' Manifesto.

Unfortunately, the manifesto was discounted for being to broad in its message and I will therefore be required to re-evaluate and refine the British Class System problem and the resolutions produced in response to this.

It was suggested that a more social-mobility focused output targeting a lower-socio-econmoic demographic may be of more success.

After the critique, I was provided some further feedback which detailed that some form of pop-up event may work well in regard to a more personal engagement with the target.

From here, I plan to keep the manifesto as the rationale for the reasoning behind the work to follow, as it is this which formally declares the problem and the resolution(s).

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