OUGD505 - Product, Range & Distribution - Social Mobility Cards

These small Social Mobility cards provide an additional outlet of encouragement to the target in using social mobility and ambition as a means of social transgression, achieved through rejecting class boundaries.

Each card features a different re-occuring message used in the campaign materials (posters and leaflet) with the social mobility bus digital illustration on the alternate side. This enhances strength in the campaign's messages to the target and reinforces their context, as well as further establishing the visual characteristics/identity of the campaign.