Tuesday, October 27, 2015

Studio Brief 02 Research

Considering my adjective of "faint" and its connotations of being "barely perceptible," "ill-defined" and "obscure," in conjunction with the state of confusion associated with the physical act of fainting, today I explored and researched some theories as a starting point to drive my design process forward.

I initially looked at the alleged Cambridge University study on the human eye and minds' ability to be able perceive words and read full sentences so long as each word, alone or within a body of text, starts and ends with the correct letter. The supporting image is documented below:

Having viewed this image previously is class, and the vast majority be able to read the above paragraph, this theory could be used in communicating the confusion and loss of consciousness and sharp-mindedness experienced in the act of fainting - something to consider in the presentation of the finished bespoke typeface.

Another theory I looked at, although there was little-to-non evidence to be found online, is the said ability for the mind to perceptually perceive words and letters through only their upper-half as a result of the distinct and varied character forms evident in lower-case letterforms. As a result of the lacking supporting evidence online, I produced the sheet below before asking a number of people to try and identify and justify this theory - covering the top half first, followed by the bottom half:


Through this primary research it was confirmed that the theory is intact legitimate, with all those asked able to identify the word "faint" from its upper-half characteristics, with no person able to identify the word from the bottom. 

I believe this theory may provide me a unique concept for the creation of my bespoke typeface that would allow me to produce a series of letterforms completely unparalleled to those which exist in industry as I write this.


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