Friday, October 30, 2015

Study Task 02 - Interim Critique and Type Manifesto

Interim Critique - a.m.

In today's interim critique I shared my preliminary research and initial sketches demonstrating my ideas regarding the development of my bespoke "faint" typeface. The feedback I received has undoubtedly affected the way in which I will progress with the production of my typeface.

Firstly, it was unanimously agreed upon that a sans-serif typeface choice would indeed be the most appropriate design decision in terms of a typographic style that would relevantly and successfully reinforce the idea of being "faint" via the restricted, un-decorative and stripped-back character qualities. 

I was then provided with feedback on the fine, light weight-of-line decision I was considering for the typeface, being that during the act of fainting a person is overwhelmed by darkness and feels heavy, despite being light headed. As I have never fainted myself, this was new information to me that I will use to produce a more informed set of letterforms. The group suggested I use a medium weight of line for a "happy medium" that best visually represented all the feelings experienced when fainting. 

All persons in the group also said that the idea of a gradual fade out was a really interesting concept that would work successfully in creating a bespoke, unique typeface aesthetic that would  communicate the adjective well through a distinct visual that would challenge interpretation.

Manifesto - p.m.

Taking into consideration the feedback I received this morning, and after exploring type specimens and their manifestos, this afternoon we were required to write our own manifesto for our bespoke typeface. By doing this, I will provide myself with a mission statement that will be able to direct and inform my practice in developing my letterform aesthetic throughout the design process. 

My manifesto is featured below:

"A sans-serif display typeface for use in contemporary, stylised design. The typeface provides a unique, unparalleled aesthetic - suitable for settings in which space is limited. The bespoke,  unorthodox characteristics of this font mean that whilst legibility is not it’s primary concern, the letterforms distinct visual make for a notable presence within a range of points of delivery."




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