Collaborative Branding - Day 5
Rebrand Critique
This morning our group pitched our rebrand efforts to four other groups. We all spoke on different parts of the design process and visual identity, our interpretation of the brief and why we believed it was a success. The feedback we received from our peers was all positive and encouraging.
Below are quotes taken from the feedback that reinforce the view that our pitch was a success:
"Great amount of research, lots of detail"
"Deep analysis into colour"
"Considered approach"
"Really easy to see how it would be used"
"Creative concept behind change in kerning"
"Great application to the website"
This afternoon we received further feedback from tutors Simon Harrison and John Watters who had previously made notes in earlier pitch. The rebrand task was somewhat a competition between our group and two others who had also been given Global as their rebrand subject. Our feedback on the visual language / design treatment produced was very positive. The effectiveness in the simplicity of our design was praised as well as our informed decisions and target research. They were also very impressed by the alteration to the finial of the letter "e" of the word one, which they considered "outstanding."
We did receive some negative feedback however, this being the amount of copy featured on our presentation itself - something I take full responsibility for as I produced the presentation. In the future I will approach presentations with a much more visually-driven process, delivering the information from prompt cards or other means of remembrance. As a group we were asked to remember to include alternate options when presenting future briefs.
Later in the session our rebrand resolution was selected as the most successful of the three "Global" rebrands. I was proud of our group and what we had achieved in such a short space of time and it was also really rewarding to have had our outcome acknowledged as one that had the "potential to be in industry." I thoroughly enjoyed this first task, and am excited at the prospect of responding to similar briefs in the future.
We did receive some negative feedback however, this being the amount of copy featured on our presentation itself - something I take full responsibility for as I produced the presentation. In the future I will approach presentations with a much more visually-driven process, delivering the information from prompt cards or other means of remembrance. As a group we were asked to remember to include alternate options when presenting future briefs.
Later in the session our rebrand resolution was selected as the most successful of the three "Global" rebrands. I was proud of our group and what we had achieved in such a short space of time and it was also really rewarding to have had our outcome acknowledged as one that had the "potential to be in industry." I thoroughly enjoyed this first task, and am excited at the prospect of responding to similar briefs in the future.
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| Final auto one visual identity. |
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