Collaborative Branding - Day Four
On the final day before pitching our rebrand, I dedicated my time to producing some extensions of the new auto one visual language. I wanted to put the new identity into context and also show its adaptability and diversity as a logo.
Featured below is the before and after of the Global to auto one rebrand, showcasing the success of the new identity on the existing web design:
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| Global web design featuring old identity prior to rebrand. |
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| auto one identity featured on previously existing web layout. |
I also produced a variation of the auto one logo featuring a separating line in between each word. By doing this, opportunity to extend the use of the visual language became available. This simple, subtle addition allowed for the identity to adapt to particular sectors of the company, showcasing the adaptability and versatile nature of the logo and success as a result. Below are the sector specific variations stylised with the separating line:
With the visual language and design treatment now completely resolved, the identity complete and the logo shown in clear context - I am confident that as a group we have come together to produce a successful outcome that has accomplished all the requirements of the brief and more.
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