In today's final critique, I shared my two developed logotypes for studio brief 01. The response on which was most successful was split as the two were so different in terms of typographic style. Some believed the serif resolution was more successful as it looked "more sophisticated," and some believed the hand-rendered sans-serif was more successful as it felt "more bespoke." All comments identified the exclusivity present in the design also, which was imperative to the establishment of the rebrands. I too find it hard to identify the most successful as each has a different visual approach, however still communicate the same ideologies and are informed by the same research.
It was unanimously agreed that the "The Bank of Choice" tagline undoubtedly enhanced the logotype, which was key in that it represented HSBC's goals for the future. It was also said that this aided the reassurance of the bank still being secure, successful and prominent within the banking sector.
A major point of un-success in todays critique actually came from the colour print-quality of my final resolutions, which appeared blue instead on purple, causing confusion amongst my peers around my work and justifications. This is something I will ensure is resolved for the next critique.
No comments:
Post a Comment