Wednesday, October 28, 2015

Studio Brief 02 - Development

Following my preliminary research and exploration of theory, I decided to produce some thumbnail sketches illustrating ideas I have for my own bespoke typeface in communicating the word "faint."

My initial ideas and concepts include light weight of line letterforms, integrated theory and also a gradient fade-out. Thumbnail images are evidenced below:






























The majority of the illustrated ideas above are communicated through a fine, light wight-of-line - appropriate in communicating the light-headedness experience during the loss of consciousness during the act of fainting. The extra-light line style creates an indistinct aesthetic, relevant in the visual communication of weakness of consciousness. 

Another concept I have considered for my bespoke typeface are letterforms, which using theory explored and justified previously, fade-out through graduated tone towards the bottom of the characters, producing type that is only identifiable through its upper-sector, yet still legible. 

Also featured in the above sketches are thoughts on stylised characters to represent confusion, dizziness and obscurity - all associated with fainting, those these may over-complicate  the visual perception and cause readability concerns.

These sketches, alongside my primary research and exploration of theory, will be shown in friday's critique so that I am able to receive constructive feedback on how to develop my typeface from here.


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